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As the beauty industry would have us believe, women should only have hair on their heads. But London-based photographer Ben Hopper, is turning that standard upside down, with this sexy series called Natural Beauty. Once he came up with the idea, he asked some models and actresses to grow out their body hair. It turns out that a little armpit hair does not distract from the beauty of a beautiful woman.

Although armpit hair is a natural state it has become a statement. Why is that? For almost a century we have been brainwashed by the beauty industry, encouraging hair removal. By creating a contrast between common ‘fashionable’ female beauty and the raw unconventional look of female armpit hair thoughts are intrigued and a discussion is made.


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